Multi-DRM Vendors Simplify The Process Of Securing Premium Video Content Against Piracy
DRM and forensic watermarking technologies are helping OTT services like Netflix and Amazon Prime grow in popularity. If pirates manage to get past the DRM system, they can use one of these methods to track the source of leakage, while the latter inserts undetectable data into video frames.
Due to the industry’s fragmentation, video content must be protected with DRM systems supported by major corporations. As a result, multi-DRM SaaS providers, which allow a piece of video content to communicate with licencing servers owned by various corporations, have emerged. Video watermarking and digital rights management (DRM) services are available from the same vendor.
An always-on model is used by OTT platforms to deliver content to users’ devices. The OTT website authenticates the user credentials whenever the client device requests playback of DRM protected content. Client devices then make requests for a DRM licence for the specific piece of video content. Google Widevine, Windows PlayReady or Apple FairPlay licencing servers are used to authenticate the licences of Android and Apple devices and popular browsers respectively. Because the video file is encrypted at the end of the distribution chain, the multi-DRM vendor serves as a node to coordinate both the encryption and decryption processes.
When a video is queried, the multi-DRM vendor inserts undetectable data into each frame of the video, which contains information about the user ID, session ID, time of query, device ID, and so on. A forensic watermark is what you’re looking at. Distribution channels for OTT content, as well as individual devices, all include a watermark of some kind. Watermarks are permanently embedded in pirated videos. If the owner of a video discovers an illegal copy, they can use this watermark to find the leaker.
Due to the numerous restrictions imposed by the DRM licence and the forensic watermark, online video distributors (OTTs) can get the most out of their investments. Although securing streaming video appears to be a complicated process, the multiple DRM technology handles it in a single, integrated workflow. The SaaS model allows content creators to access and use the software on-the-fly, no matter where they are located in the world.
The use of forensic video watermarking technology allows studios to identify safe distribution channels and take necessary action against errant distributors while rewarding reliable ones. Live streaming and cloud-based video on demand are both possible with this system. Subscriber-specific watermarks are an option for video streams as well. A content owner can track down and suspend the account that illegally distributes their assets.
In order to find the offending user or channel, you can follow the video back to its last known recipient. All content studios must use DRM and forensic watermarking to protect premium content, deter cyber criminals, and prevent the misuse of their copyrighted content.